In August and September 2015, eight young Malaysians – in collaboration with Niki Cheong and Low Ngai Yuen with her Kakiseni team – seeded their hopes for Malaysia. This is an extension of the 50×50 My Malaysia and LimaPuluhTujuh.com campaigns in 2013 and 2014 respectively.
The campaign kicked off with a train party on Hari Merdeka (August 31, 2015) on the RapidKL LRTs and Monorail systems. On the same day, a capsule began its travels to all the states in Malaysia where fellow Malaysians contributed earth and sand to signify unity in diversity. This was followed by the setting up for the #seedingMYhope stand at Pavilion KL encouraging other Malaysians to seed their hope up until Malaysia Day (Sept 16). You can view the campaign at http://www.seedingMYhope.com.
#seedingMYhope was made possible in collaboration with MyTeksi and in partnership with Pavilion KL, AFOradio and Kakiseni.
Link codes: #seedingMYhope 2015 – Behind The Scenes